About Us
Nature of Business
This is a retail business with the main focus of whole selling of frozen and dry food products to the local businesses and public. Whole selling of soft drinks has been added to the operation and is proving to be a success. Whole selling of liquor products is also in the pipeline.
Situation Analysis
The business venture is intended to bridge the gap between the formal and informal business sector, with the view to serve the privilege and less privilege businesses and individuals in all sectors of our communities. That is taking business to the people and add value to our communities in many ways.
Vision
Our vision is to see ourselves as the market leaders in the supply of needy commodities to the low-income market and big business in the area, thereby creating an ever-lasting impression and inspiring other businesses and individuals to follow suit.
Mission
Our mission is to serve with style and to change/align the industry operation modus to the needs of the ordinary people on the streets, villages and townships.
Objectives
Our objective is to break into the minority dominated industry and make differences that will benefit all stake holders and create employment for the local youth without losing focus on the needs of the business community.
Strategies
Our strategy or proposed approach into this business is based on the needs of the intended market and the community needs in general. The following are the basic strategic motives that has induced or made us to embark into this business initiative;
1 There is a gap in the supply of chicken products created by old operation methods, resulting in product shortage or high prices to low income earners. In the next 5 years we want this venture to be competitive and known to all intended market segments through vigorous marketing and seamless service delivery. This is to be achieved through service dedication, integrity, and meeting contractual obligations without fail where possible.
2 Bana Barona Chicken products are to be made available to all market segments and affordable to the man on the streets. After all, availability and affordability of our products is our core drive in changing the current industry offerings to our markets.
3 In the next 5 to 10 years we want Silukhuni Legacy Distributors to vigorously penetrate the market by setting up distribution outlets in every viable spot of the intended market.
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